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  • Louis Anastas

A Brand is Born

Congratulations to L3Harris—the newest brand in the world today! This extraordinary new brand—comprised of the merger of Harris & L3 Technologies—represents limitless potential to solve the world’s problems. This is one of the largest mergers of aerospace & defense companies, but they are very agile.


The creative projects I’ve taken on for Harris since 2015 have included the most innovative of my career. Being able to tell their grand stories with interactive, immersive, and cinematic firepower—many for the big screen—has been awesome. And I was honored that my new agency was asked to create two videos to tell the new brand’s story for day one, via the genuine voice of their people and animation. Harris, now L3Harris, is exceptional because of their brilliant people who are also among the kindest and most diverse. Most of the projects I led from the agency side were led internally by women. What a culture!


I wish L3Harris another century of making the world a better place in notable ways like: providing the network for US air traffic management, supplying data that lets us see the weather every day, enabling GPS technology that makes Google Maps go, and providing communications and intelligence for our military around the world. And that’s just the tip of what they do.


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