Good marketing campaigns should be authentic and, of course, shaped by the interests of the audience you’re seeking to engage but they should also be informed by the culture and artists in and out of advertising. And from all eras.
I certainly love Godard’s work and still believe the French New Wave’s free, smart spirit was pivotal to the development of independent film, which has certainly influenced the quality and tone of even the biggest superhero movies and nearly all of TV today.
Godard’s irreverence, humor, and even his sense of design is still relevant today. “Contempt” from 1963 is good fun but also emotionally taxing. Its haunting score, bold colors, and modern set design still influences me to this day.
