Louis AnastasApr 131 minDocumentary Film for MarketingCheck out my short video where I discuss why documentary is a powerful marketing tool for engaging with prospective customers, expanding...
Louis AnastasApr 41 minA New Series/Channel is BornAfter writing & directing hundreds of videos (maybe a 1000+) for some great brands, here's my first video where I appear in front of the...
Louis AnastasJun 24, 20212 minTrust Your AudienceJerry Seinfeld’s “Comedians in Cars Getting Coffee” is a masterclass on the creative life and the work ethic that’s needed to even have a...
Louis AnastasNov 19, 20202 minA Documentary May Be The Best Way To Tell Your Brand StoryI went to film school instead of law school in the 1990s because of a strong interest in documentary film. That appreciation is still...
Louis AnastasOct 2, 20205 minThe Top 5 Reasons Why You Should Create an Epic Brand-Story Video!I recently started to initially focus on creating and producing a deep, honest “brand-story” video for new clients. It is truly the ideal...
Louis AnastasSep 16, 20203 minCreatives Should Diagnose & PrescribeI recently listened to a good, short book about effectively running a creative agency, The Win Without Pitching Manifesto by Blair Enns....
Louis AnastasJul 25, 20204 minPublish Nor PerishI published my first novel “Zeus Rising” this past January. After decades of writing and directing hundreds of commercial videos and...
Louis AnastasJun 18, 20204 minIn Defense of a Hollywood Ending For Your BrandWe all know a Hollywood ending neatly ties up a rich story full of trials – even near-death experiences – and, most importantly, brings...
Louis AnastasMay 19, 20205 minDoes Your Brand Need An Origin Story?“In entertainment, an origin story is an account or backstory revealing how a character or group of people become a protagonist, and it...
Louis AnastasApr 30, 20204 minA Journey Through Our Solar System in Under 5 MinutesBelow is a simple outline of a grand story rooted primarily in science, not science fiction, and it was to be produced for a...
Louis AnastasApr 14, 20204 minProduct Videos That Tell The Truth, And Nothing ButEffective, evocative product videos are vital to a brand since most brands are a collection of products that tell the story of what a...
Louis AnastasMar 23, 20202 minBe Ready, Be SafeFor those of us under the age of 75, and that's most of humanity, this is certainly the most trying time in our lives. (To state the...
Louis AnastasFeb 11, 20202 minStory Is All BusinessJeff Bezos was roasted the other night at the Oscars; I’m sure he could take it. He’s becoming quite the player in streaming content in...
Louis AnastasOct 31, 20193 minA Brand PersonaMost marketing professionals are well aware of the idea of creating buyer personas to define the ideal customers for their brand or a set...
Louis AnastasSep 14, 20192 minOn Documentary & LifeI headed to film school – instead of law school – because of my love of documentary film. From the outset, I was fortunate to have...
Louis AnastasAug 8, 20191 minMore Is Definitely BetterAs a creative and a strategist, I welcome the idea that we must now put many variations into play -- sometimes dozens, not just one or...
Louis AnastasJul 17, 20193 minStory Lessons from David LynchDavid Lynch is certainly a master storyteller. His process is very intuitive, and some of his movies feel like dreams, so you might feel...
Louis AnastasJul 1, 20191 minA Brand is BornCongratulations to L3Harris—the newest brand in the world today! This extraordinary new brand—comprised of the merger of Harris & L3...
Louis AnastasJun 28, 20191 minHow To Influence PeopleGood marketing campaigns should be authentic and, of course, shaped by the interests of the audience you’re seeking to engage but they...
Louis AnastasJun 26, 20192 minA Brand's AwarenessMy father ran a successful jewelry store in downtown Canton, Ohio in an era where malls had crushed downtown retailers. He ran a great...