For those of us under the age of 75, and that's most of humanity, this is certainly the most trying time in our lives. (To state the obvious.) The economic s...

Jeff Bezos was roasted the other night at the Oscars; I’m sure he could take it. He’s becoming quite the player in streaming content in addition to his retai...

Most marketing professionals are well aware of the idea of creating buyer personas to define the ideal customers for their brand or a set of products or serv...

I headed to film school – instead of law school – because of my love of documentary film. From the outset, I was fortunate to have strong, experienced teache...

As a creative and a strategist, I welcome the idea that we must now put many variations into play -- sometimes dozens, not just one or two -- when we run an ...

David Lynch is certainly a master storyteller. His process is very intuitive, and some of his movies feel like dreams, so you might feel that his process wou...

Congratulations to L3Harris—the newest brand in the world today! This extraordinary new brand—comprised of the merger of Harris & L3 Technologies—represents ...

Good marketing campaigns should be authentic and, of course, shaped by the interests of the audience you’re seeking to engage but they should also be informe...

My father ran a successful jewelry store in downtown Canton, Ohio in an era where malls had crushed downtown retailers. He ran a great operation – I see that...

Great brands must tell their stories in authentic, honest terms to ensure their success and even their survival. Deep, meaningful engagement with prospects –...

I'll write posts on many topics including the work of artists who have a deep impact on our culture on an array of fronts. #socialmedia #viralvideos