Louis Anastas
Documentary Film for Marketing
Check out my short video where I discuss why documentary is a powerful marketing tool for engaging with prospective customers, expanding...
Louis Anastas
- Apr 4
- 1 min
A New Series/Channel is Born
After writing & directing hundreds of videos (maybe a 1000+) for some great brands, here's my first video where I appear in front of the...
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Louis Anastas
- Jun 24, 2021
- 2 min
Trust Your Audience
Jerry Seinfeld’s “Comedians in Cars Getting Coffee” is a masterclass on the creative life and the work ethic that’s needed to even have a...
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Louis Anastas
- Nov 19, 2020
- 2 min
A Documentary May Be The Best Way To Tell Your Brand Story
I went to film school instead of law school in the 1990s because of a strong interest in documentary film. That appreciation is still...
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Louis Anastas
- Oct 2, 2020
- 5 min
The Top 5 Reasons Why You Should Create an Epic Brand-Story Video!
I recently started to initially focus on creating and producing a deep, honest “brand-story” video for new clients. It is truly the ideal...
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Louis Anastas
- Sep 16, 2020
- 3 min
Creatives Should Diagnose & Prescribe
I recently listened to a good, short book about effectively running a creative agency, The Win Without Pitching Manifesto by Blair Enns....
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Louis Anastas
- Jul 24, 2020
- 4 min
Publish Nor Perish
I published my first novel “Zeus Rising” this past January. After decades of writing and directing hundreds of commercial videos and...
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Louis Anastas
- Jun 18, 2020
- 4 min
In Defense of a Hollywood Ending For Your Brand
We all know a Hollywood ending neatly ties up a rich story full of trials – even near-death experiences – and, most importantly, brings...
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Louis Anastas
- May 19, 2020
- 5 min
Does Your Brand Need An Origin Story?
“In entertainment, an origin story is an account or backstory revealing how a character or group of people become a protagonist, and it...
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Louis Anastas
- Apr 30, 2020
- 4 min
A Journey Through Our Solar System in Under 5 Minutes
Below is a simple outline of a grand story rooted primarily in science, not science fiction, and it was to be produced for a...
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Louis Anastas
- Apr 14, 2020
- 4 min
Product Videos That Tell The Truth, And Nothing But
Effective, evocative product videos are vital to a brand since most brands are a collection of products that tell the story of what a...
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Louis Anastas
- Mar 23, 2020
- 2 min
Be Ready, Be Safe
For those of us under the age of 75, and that's most of humanity, this is certainly the most trying time in our lives. (To state the...
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Louis Anastas
- Feb 11, 2020
- 2 min
Story Is All Business
Jeff Bezos was roasted the other night at the Oscars; I’m sure he could take it. He’s becoming quite the player in streaming content in...
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Louis Anastas
- Oct 31, 2019
- 3 min
A Brand Persona
Most marketing professionals are well aware of the idea of creating buyer personas to define the ideal customers for their brand or a set...
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Louis Anastas
- Sep 13, 2019
- 2 min
On Documentary & Life
I headed to film school – instead of law school – because of my love of documentary film. From the outset, I was fortunate to have...
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Louis Anastas
- Aug 8, 2019
- 1 min
More Is Definitely Better
As a creative and a strategist, I welcome the idea that we must now put many variations into play -- sometimes dozens, not just one or...
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Louis Anastas
- Jul 17, 2019
- 3 min
Story Lessons from David Lynch
David Lynch is certainly a master storyteller. His process is very intuitive, and some of his movies feel like dreams, so you might feel...
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Louis Anastas
- Jul 1, 2019
- 1 min
A Brand is Born
Congratulations to L3Harris—the newest brand in the world today! This extraordinary new brand—comprised of the merger of Harris & L3...
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Louis Anastas
- Jun 28, 2019
- 1 min
How To Influence People
Good marketing campaigns should be authentic and, of course, shaped by the interests of the audience you’re seeking to engage but they...
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Louis Anastas
- Jun 26, 2019
- 2 min
A Brand's Awareness
My father ran a successful jewelry store in downtown Canton, Ohio in an era where malls had crushed downtown retailers. He ran a great...
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