We all know a Hollywood ending neatly ties up a rich story full of trials – even near-death experiences – and, most importantly, brings m...

“In entertainment, an origin story is an account or backstory revealing how a character or group of people become a protagonist, and it a...

Below is a simple outline of a grand story rooted primarily in science, not science fiction, and it was to be produced for a one-of-a-kin...

Effective, evocative product videos are vital to a brand since most brands are a collection of products that tell the story of what a bra...

For those of us under the age of 75, and that's most of humanity, this is certainly the most trying time in our lives. (To state the obvi...

Jeff Bezos was roasted the other night at the Oscars; I’m sure he could take it. He’s becoming quite the player in streaming content in a...

Most marketing professionals are well aware of the idea of creating buyer personas to define the ideal customers for their brand or a set...

I headed to film school – instead of law school – because of my love of documentary film. From the outset, I was fortunate to have strong...

As a creative and a strategist, I welcome the idea that we must now put many variations into play -- sometimes dozens, not just one or tw...

David Lynch is certainly a master storyteller. His process is very intuitive, and some of his movies feel like dreams, so you might feel ...

Congratulations to L3Harris—the newest brand in the world today! This extraordinary new brand—comprised of the merger of Harris & L3 Tech...

Good marketing campaigns should be authentic and, of course, shaped by the interests of the audience you’re seeking to engage but they sh...

My father ran a successful jewelry store in downtown Canton, Ohio in an era where malls had crushed downtown retailers. He ran a great op...

Great brands must tell their stories in authentic, honest terms to ensure their success and even their survival. Deep, meaningful engagem...

I'll write posts on many topics including the work of artists who have a deep impact on our culture on an array of fronts. #socialmedia #...