Documentary Optimized Content [D.O.C.] is our proven system that involves an in-depth documentary process – often starting with your engineers – to amplify lead-generation and conversions through the power of creating forward-looking product-focused documentary videos. First, we start by assessing your product portfolio, mapping out your story beats for each one, and finding the perfect storytellers/ambassadors from your team. Secondly, we conduct systematic on-camera interviews with your engineers and team to define why your products matter to the world! Thirdly, we construct precise, passionate videos that supercharge engagement with your target audience. Plus, we can devise and implement distribution to make sure your message hits the mark. This people-powered, product-focused work generates leads, and shortens buying cycles. It also delivers ROI while building your brand.
If you choose, our agency will expertly devise and deploy these videos on your site as well as social and/or paid media channels for you.
And we’ll create complementary videos, some already “in the can,” to further drive traffic. Our proprietary process is all about building a strong foundation, followed up with precise content that drives you forward. We’ll define objectives and metrics for all that we undertake. We can create a timeline to train your internal team and hand off these processes to ensure sustained results. Our proven D.O.C. process will deliver because it’s built on your authentic mission and one that only you can tell.
Early on, I learned from the best in the business — Oscar-nominated documentary filmmakers — who showed me what authentic work is all about. It’s that passion and forward-looking vision that I bring to every project, along with a deep understanding of messaging, marketing, product, and, yes, engineering.
Over the past 15 years we’ve created 100+ highly effective videos and campaigns for premium engineering brands like GE, L3Harris, SureFire, Honeywell, as well as great mid-sized brands like J&R Manufacturing and Pneu-Con and startups like Viridian Space and Aerodome. Our proven PDA process involves sitting down with your engineering team, diving into their expertise and passion, and translating that into engaging videos that deliver strong results.
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